pr-and-submarines

The Submarine, Paul Graham (via HN)

Readers aren’t the only ones who’ve noticed the change. The PR industry has too. A hilarious article on the site of the PR Society of America gets to the heart of the matter:

Bloggers are sensitive about becoming mouthpieces for other organizations and companies, which is the reason they began blogging in the first place.

PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can’t imagine they’ll work any less hard to feed stories to bloggers, if they can figure out how.